influencer marketing

 Influencer marketing

What is influencer marketing?

• According to Werner, 2024 it refers to the collaboration between popular social media users and brands to promote the brands service or products.
• Influencer marketing is a type of advertising in which companies work with well-known people, or "influencers," to market their goods and services to their following. These influencers are well-known and respected experts in their fields, with large followings on social media sites like YouTube, Instagram, and TikTok.

 To read more click here👇

what is influencer marketing

 Advantages of influencer marketing:

• Setting it up is simple.
• establishing credibility and trust.
• Increasing your reach right now
• Getting to know the right audiences.
• Rapid outcomes.
• It is reasonably priced.
• An excellent strategy to increase sales.

more advantages of influencer marketing 

 How can PR practitioners use influencer marketing to promote a brand's products/services?

Influencer marketing can be used in variety of ways by PR practitioners to highlight a brand's goods/services, gain credibility and authority, increase engagement and participation.

•  Initially, they are able to recognize influencers that are well-known for producing good excellent content. Then they can collaborate with the influencer whose message and beliefs coincide with the brand name, have sizable and relevant followers. 
• Secondly, they might get in touch with these influencers and give them complimentary goods or services in return for a review or recommendation.
•  Thirdly, they can collaborate with the influencers to produce unique content that engages consumers and truly advances the brand. Nivea and Garnier are one of the best brands that used influencer marketing to promote their products. Nivea PR team cooperated with Bonang Matheba( 5.1M followers), Whitney (3M followers) & Ganier used Natasha Thahane( 906.4k followers).

       Other examples of influencer marketing:

                                                                                                                

    

 To view a video of an influencer marketing click👇     

Influencer marketing video                 

 

Disadvantages of influencer marketing:

• Collaborating with Inappropriate Influencers Can Have a Negative Effect
• Makes Use of a Lot of Time
• High risk associated. 
• Making Mistakes in Influencer Marketing Could Cost Your Brand 

To read more click 👇

More disadvantages of influencer marketing

 What are the challenges encountered by PR practitioners using influencer marketing to promote brands?  

• Measuring effectiveness: It might be difficult to calculate the return on investment (ROI) for influencer marketing. Careful analysis is required for metrics like brand perception, conversion rates, and engagement rates. 

•  Reputation risk: The reputation of the brand may be handed by controversial behavior on influences. Meaning everything the influencer does it will reflect to a brand. You don't understand? don't worry here is an example: The reality TV personality Jem Lucy ran afoul of the Advertising Standards Agency (ASA) for posting diet pills when her pregnancy was widely known. She published a post endorsing hot chocolate, coffee, and pills from Skinny Caffes for weight loss. The items' website expressly warns against using them while pregnant, so the ASA became involved and concluded that the post promoted "unsafe practice" and that it was not clearly marked as an "ad" or a "paid partnership," which was a double-edged sword. Due to the advertisement's prohibition, Jem was had to take it down, emphasizing how important it is for brands to carefully choose the influencers they work with. Now you see how an organisations reputation can be ruined within a blink of an eye. influencer marketing ruining a brand's reputation

💭Tips from Asanda

• PR practitioners using influencer marketing must consider the reach and engagement of influencer's audience, not just the number of followers.
•  Choose influencers that are good fit for the campaign, like raising brand recognition or boosting sales. Motivate your influencers to interact with the audience by answering their queries and leaving comments.
•  Motivate influencers to produce genuine, excellence content that complement their unique voice and personal brand.